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E-Commerce Spending Up 20%
Thursday, Aug 3, 2006 6:00 AM ET
E-COMMERCE SPENDING ROSE TO AN estimated $80.8 billion in the first half of this year--up about 20 percent from the first six months of 2005, according to new data by comScore Networks. comScore now forecasts that e-commerce spending for the year will reach $170 billion. comScore also reported that non-travel purchases grew faster than online travel spending in the first half of this year. Non-travel online retail totaled $46.1 billion, marking a 24.6 percent increase from the first half of last year; travel spending online came to $34.7 billion, 14.7 percent more than last year.
Survey: Online Spending Surges 14%
Monday, Jul 17, 2006 6:00 AM ET
ONLINE AD SPENDING IN THE second quarter soared by 13.8 percent from the first three months of the year, according to a new study conducted by Deutsche Bank in conjunction with MediaPost. Pricing also increased, with the cost of premium inventory rising 6.6 percent, run of network inventory increasing 2.7 percent, and paid search edging up 1.3 percent quarter-over-quarter.
For the report, 39 media executives were questioned earlier this month about their clients' experiences with Internet advertising in the first quarter, and expectations for this quarter. Collectively, respondents spent $152 million on Internet advertising last quarter. This survey, conducted online by InsightExpress using members of the MediaPost advisory panel, marks the seventh in an ongoing series of quarterly studies of media professionals by MediaPost and Deutsche Bank.
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